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Эстетическим идеалом категорического согласия с бытием есть мир, в котором говно отвергнуто и все ведут себя так, словно его не существует вовсе. Этот эстетический идеал называется «кич». Кич есть абсолютное отрицание говна в дословном и переносном смысле слова.